It's a Jeep thing,

...and I still don't understand, because I just HATE Jeeps, BUT...this ad deserves my most sincere props, as it's one of the best I've seen in years, from any company.



Aside from the gross QC issues and general lack of reliability that I've seen over the years with Jeeps, the new Grand Cherokee does look nice, and the ad certainly speaks to my sense of what America at least used to be, a nation of innovators and producers.

Hope we can get back to that place, and soon.